PENGARUH PRODUCT QUALITY PADA ENVIRONMENT FRIENDLY MELALUI KEPUTUSAN PEMBELIAN DAN WORD OF MOUTH
(1) STIE Pariwisata Internasional (STEIN), Jakarta
(2) STIE Pariwisata Internasional (STEIN), Jakarta
(*) Corresponding Author
Abstract
The purpose of this study was to determine the effect of product quality on an environment friendly through purchasing decisions and word of mouth at Union Kelapa Gading Restaurant. The population in this study were consumers who had made purchases more than twice and the sampling technique used was accidental sampling. The total sample was 226 respondents. The data analysis method in this study used the Structural Equation Model. This study used quantitative analysis that adopted Partial Least Square (PLS) 3.0. The results of this study, among others, that product quality has a positive and significant effect on purcha sing decisions, and word of mouth. Purchasing decisions had a positive and significant effect on word of mouth promotion. However, product quality did not have a positive effect on environmental friendliness.
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh product quality pada friendly enfironment melalui keputusan pembelian dan word of mouth pada Restoran Union Kelapa Gading. Populasi dalam penelitian ini adalah konsumen yang sudah melakukan pembelian lebih dari dua kali dan teknik sampling yang digunakan adalah accidental sampling didapatkan jumlah sample sebanyak 226 responden. Metode analisis data dalam penelitian ini menggunakan Structural Equation Model dengan Penelitian ini menggunakan analisis kuantitatif yang mengadopsi Partial Least Square (PLS) 3.0. Hasil penelitian ini antara lain, bahwa product quality berpengaruh positif dan signifikan pada keputusan pembelian, dan word of mouth. Keputusan pembelian berpengaruh positif dan signifikan pada word of mouth. Namun product quality tidak berpengaruh positif pada environment friendly.
Keywords
Full Text:
PDFReferences
Aditya, A., Bevely, B., Hariyanto, D., & al, et. (2013). Social Media Nation (Vol. 53). Prasetiya Mulya.
Ahmed, N., Li, C., Khan, A., Qalati, S. A., Naz, S., & Rana, F. (2021). Purchase intention toward organic food among young consumers using theory of planned behavior: role of environmental concerns and environmental awareness. Journal of Environmental Planning and Management, 64(5), 796–822. https://doi.org/10.1080/09640568.2020.1785404
Al Rasyid, M. G. (2022). PRODUK BERLABEL RAMAH LINGKUNGAN ( Studi Penelitian Pada Mahasiswa Umum di Jawa Tengah ).
Babin, B. J., Lee, Y. K., Kim, E. J., & Griffin, M. (2005). Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea. Journal of Services Marketing, 19(3), 133–139.
Ballester, E. D. (2013). DEVELOPMENT AND VALIDATION OF A BRAND TRUST SCALE.
Chen, Y. C., Shang, R. A., & Kao, C. Y. (2009). The effects of information overload on consumers’ subjective state towards buying decision in the internet shopping environment. Electronic Commerce Research and Applications, 8(1), 48–58. https://doi.org/10.1016/j.elerap.2008.09.001
Daga, R. (2017). Citra, Kualitas Produk, dan Kepuasan Pelanggan. Gowa: Global Research and Consulting Institute.
Firmansyah, A. (2018a). Perilaku Konsumen. Yogyakarta : Deepublish.
Firmansyah, A. (2018b). Perilaku Konsumen (Sikap dan Pemasaran). DEEPUBLISH.
Han, H. (2020). Theory of green purchase behavior (TGPB): A new theory for sustainable consumption of green hotel and green restaurant products. Business Strategy and the Environment, 29(6), 2815–2828. https://doi.org/10.1002/bse.2545
Irwanto, A., Rohman, F., & Noermijti. (2013). Analisis Pengaruh Kualitas Produk dan Strategi Harga terhadap Kepuasan Pelanggan, dan Pengaruhnya pada Terbentuknya Word-of-mouth di Perumahan Madani Group Jabodetabek Agus. Jurnal Aplikasi Manajemen, 11(1), 85–94.
Jang, D., & Vegas, L. (2007). Effects of word-of-mouth communication on purchasing decesions in restarrants: a path analytic study. August.
Jang, S., Chung, J. Y., & Kim, Y. G. (2015). Effects of Environmentally Friendly Perceptions on Customers’ Intentions to Visit Environmentally Friendly Restaurants: An Extended Theory of Planned Behavior. Asia Pacific Journal of Tourism Research, 20(6), 599–618. https://doi.org/10.1080/10941665.2014.923923
Kazemi, A., Hosseini, S. Y., & Moradi, M. (2013). An Analysis of Influential Factors of Brand Equity and Its Impact on Consumer Buying Decision-The Selected Branches of Mellat Bank in Bushehr City as Case Study. International Journal of Academic Research in Business and Social Sciences, 3(11), 422–432. https://doi.org/10.6007/ijarbss/v3-i11/354
Kim, Y. J., Njite, D., & Hancer, M. (2013). Anticipated emotion in consumers’ intentions to select eco-friendly restaurants: Augmenting the theory of planned behavior. International Journal of Hospitality Management, 34(1), 255–262. https://doi.org/10.1016/j.ijhm.2013.04.004
Kimmel, A. J., & Kitchen, P. J. (2013). WOM and social media: Presaging future directions for research and practice. Journal of Marketing Communications, 20(1–2), 5–20.
Kotler, P., & Armstrong, G. (2008a). Prinsip-prinsip Pemasaran. Erlangga.
Kotler, P., & Armstrong, G. (2008b). Prinsip-Prinsip Pemasaran Jilid 1 (12th ed.). Erlangga.
Nia, B. P., Dyah, I. R., Hery, S., & Bayu, D. S. (2018). The Effect of Green Purchase Intention Factors on the Environmental Friendly Detergent Product (Lerak). E3S Web of Conferences, 73, 3–7. https://doi.org/10.1051/e3sconf/20187306007
Pallant, J. (2007). SPSS_Survival_Manual.
Peng, N. (2020). Luxury restaurants’ risks when implementing new environmentally friendly programs – evidence from luxury restaurants in Taiwan. International Journal of Contemporary Hospitality Management, 32(7), 2409–2427. https://doi.org/10.1108/IJCHM-11-2019-0933
Puspasari, A. (2014). Pengaruh Kualitas Produk Terhadap Word of Mouth Melalui Kepuasan Pelanggan. Jurnal Ilmu Manajemen, 2(4), 1737–1748.
Qomariah, N. (2020). Di Mall Plaza Mulia Samarinda. 8(1), 35–45.
Ramadhani, D. D., & Saino, S. (2021). Pengaruh Kualitas Produk dan Electronic Word of Mouth Terhadap Keputusan Pembelian Dimsum Mbeledos Surabaya. Jurnal Sains Sosio Humaniora, 5(1), 553–563. https://doi.org/10.22437/jssh.v5i1.14175
Safari, A., Salehzadeh, R., Panahi, R., & Abolghasemian, S. (2018). Multiple pathways linking environmental knowledge and awareness to employees’ green behavior. Corporate Governance (Bingley), 18(1), 81–103. https://doi.org/10.1108/CG-08-2016-0168
Santosa, A. T. (2019). Pengaruh Kualitas Pelayanan, Kualitas Produk, Store Atmosphere, Dan E-Wom Terhadap Proses Keputusan Pembelian (Survei Terhadap Konsumen Zenbu-House of Mozaru Paris Van Java, Bandung). Jurnal Manajemen Maranatha, 18(2), 148–158. https://doi.org/10.28932/jmm.v18i2.1613
Setiawan, B., & Annisa, Y. (2022). Persepsi Greenwashing dan Intensi Pembelian Produk Ramah Lingkungan Berbasis Pemasaran Hijau. May.
Straub, D., & Gefen, D. (2004). Validation Guidelines for IS Positivist Research. Communications of the Association for Information Systems, 13(January). https://doi.org/10.17705/1cais.01324
Sumardy, Silviana, M., & Melone, M. (2011). The Power of Word Of Mouth Marketing. PT Gramedia Pustaka Utama.
Vaclavic, A. V., & Christian, W. E. (2008). Essentials of Food Science (Third). Springer Science+BusineSs Media, LLC.
Vikaliana, R., Saputra, M., & Kristanto, R. (2006). Pendamping UKM Masa Pandemi. In منشورات جامعة دمشق (Vol. 1999, Issue December).
Wang, E. S. T. (2013). The influence of visual packaging design on perceived food product quality, value, and brand preference. International Journal of Retail and Distribution Management, 41(10), 805–816. https://doi.org/10.1108/IJRDM-12-2012-0113
Younus, et al. (1940). Scoring of Toast and Factors Which Affect Its Quality. Journal of Food Science, 5(3), 307–321. https://doi.org/10.1111/j.1365-2621.1940.tb17194.x
DOI: https://doi.org/10.38076/ideijeb.v3i2.120
Article Metrics
Abstract view : 139 timesPDF - 20 times
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution 4.0 International License.