Efektivitas Potongan Harga saat Festival Belanja Online 10.10 dan 11.11 di Toko Shopee @Bintang.lima_online

Penulis

  • Winnie Wangnardy Universitas Kristen Petra
  • Eddy Madiono Sutanto Universitas Kristen Petra

DOI:

https://doi.org/10.38076/ideijeb.v5i1.229

Kata Kunci:

Efektivitas, potongan harga, festival belanja online

Abstrak

Penelitian ini bertujuan untuk mengetahui efektivitas potongan harga saat festival belanja online 10.10 dan 11.11 di toko online Bintang Lima. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif, dimana peneliti melibatkan tiga orang informan dalam wawancara semi-terstruktur. Hasil penelitian ini menunjukkan bahwa potongan harga memiliki efektivitas dalam meningkatkan pertumbuhan penjualan dan pertumbuhan konsumen, serta meningkatkan retensi pelanggan.

Referensi

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Unduhan

Diterbitkan

2024-06-02

Terbitan

Vol 5 No 1 (2024): JUNE 2024

Bagian

Articles

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