KEPUTUSAN INVESTASI PEREMPUAN MUDA: BIAS PERILAKU DAN LITERASIKeuangan
DOI:
https://doi.org/10.38076/ywidc856Kata Kunci:
Availability bias, Financial Literacy, Investment decision making, Overconfidence bias, Representativeness biasAbstrak
Penelitian kuantitatif ini menganalisis pengaruh behavioral biases (overconfidence, representativeness, anchoring, dan availability) pada pengambilan keputusan investasi, dengan financial literacy sebagai variabel mediasi. Menggunakan 200 responden investor perempuan di Sumatera Utara sebagai sampel, yang dipilih melalui teknik purposive sampling. Data primer diperoleh melalui kuesioner daring yang disebar melalui Google Form dan dianalisis menggunakan metode SEM-PLS melalui perangkat lunak SmartPLS 4. Hasilnya menunjukkan bahwa hanya representativeness bias yang berpengaruh signifikan pada keputusan investasi. Sementara itu, overconfidence bias, anchoring bias, dan availability bias tidak berpengaruh. Temuan penting lainnya adalah financial literacy tidak terbukti memediasi hubungan antara bias perilaku dengan pengambilan keputusan investasi dan tidak memiliki pengaruh signifikan secara langsung pada keputusan investasi. Kesimpulan dari penelitian ini adalah representativeness bias menjadi faktor dominan dalam pengambilan keputusan investasi di kalangan responden, sedangkan peran mediasi financial literacy tidak signifikan.
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